Geo Films’ ‘Deemak’ Shatters Records, Becomes Pakistan’s Biggest Horror Blockbuster with Rs70M Haul

KARACHI, June 10, 2025 – Geo Films’ Deemak has taken Pakistan’s cinema scene by storm, grossing an unprecedented Rs70 million in its first two days to become the country’s biggest horror blockbuster. Released on Eid ul Adha, June 6, 2025, the psychological supernatural thriller has captivated audiences with its chilling narrative, stellar performances, and high production values, setting a new benchmark for the horror genre in Pakistani cinema.

A Terrifying Triumph at the Box Office

Record-Breaking Opening

Deemak, meaning “termite” in Urdu, has redefined horror in Pakistan, earning Rs60 million in its first week and surging to Rs70 million within two days of its Eid release, a feat unmatched by any previous horror film in the country. The film’s grand premiere in Karachi, followed by nationwide screenings via Mandviwalla Entertainment, drew massive crowds, with fans praising its “bone-chilling visuals” and “gripping storyline.” Social media buzz on X highlighted audience reactions, with one user noting, “Deemak is a Bollywood-level hit! The acting is next-level.”

The film’s success challenges the genre’s historically modest viewership in Pakistan, where romantic comedies and action films like The Legend of Maula Jatt (Rs4 billion worldwide) have dominated. Early predictions suggested competition from Love Guru, a romantic comedy starring Humayun Saeed, but Deemak’s unique blend of horror and family drama has carved its own path, proving the genre’s potential.

A Haunting Tale of Family and Fear

Inspired by True Events

Directed by Rafay Rashdi and written by Ayesha Muzaffar, with Syed Murad Ali as executive producer, Deemak weaves a narrative of supernatural terror rooted in Pakistani folklore about jinns. The story follows a middle-class family grappling with eerie paranormal events in their home, centered on a tense mother-in-law (Samina Peerzada) and daughter-in-law (Sonya Hussyn) dynamic, with a son and husband (Faisal Qureshi) caught in the middle. The synopsis describes a “maze of dread” where “the line between the living and the otherworldly blurs,” inspired by true events.

The film stands out for its emotional depth, addressing social issues like family fractures alongside horror. “It’s not just a horror film; it explores complex family relationships and social realities,” Rashdi told Geo News. Samina Peerzada’s “unforgettable performance” as the matriarch has been a highlight, with critics and fans lauding her ability to convey both menace and vulnerability.

Stellar Cast and Technical Prowess

A Star-Studded Production

Deemak boasts a powerhouse cast, including Faisal Qureshi (Money Back Guarantee), Sonya Hussyn (Tich Button), Samina Peerzada (Balaa), Javed Sheikh (Chand Nagar), and Bushra Ansari (Tere Bin). Their performances add authenticity and emotional weight, with Hussyn noting the film’s reflection of “complex social dynamics.” The production, under Wah Wah Productions, features cinematography by Rana Kamran and visual effects by Julia Milas and Imagine Magic Studios.

However, reviews are mixed on the visual effects. While IMDb praises the film’s “commendable direction” and “atmospheric horror,” some viewers criticized the CGI jinns as “cartoonish,” suggesting prosthetics might have been more effective. Others felt the two-hour runtime dragged, with “repetitive dialogues” and pacing issues, though Rashdi’s mature direction was widely appreciated.

A Turning Point for Pakistani Cinema

Geo Films’ Legacy Continues

Geo Films, known for blockbusters like Khuda Kay Liye, Bol, Teefa in Trouble, and The Legend of Maula Jatt, has once again delivered a game-changer. Deemak’s trailer, released in March 2025, sparked anticipation for its blend of cultural folklore and psychological horror, with critics calling it a “positive step for Pakistani cinema.” Executive producer Syed Murad Ali emphasized the film’s broader impact: “Our industry needs support and high-quality storytelling. Deemak represents exactly that.”

The film’s success signals a horror renaissance in Pakistan, with one reviewer noting its place alongside global hits like The Exorcist and Hereditary, though not without flaws. As Deemak continues to draw crowds, its Rs70 million haul—surpassing Doctor Strange in the Multiverse of Madness’s 2022 opening of Rs70 million—marks a historic moment for the genre.

What’s Next for Deemak?

With sold-out shows and fans urging others to watch, Deemak is poised to maintain its box office dominance through the Eid holidays. Its ability to resonate with both horror enthusiasts and serious cinema lovers suggests a bright future for genre films in Pakistan. As one X user put it, “Deemak isn’t just a movie; it’s a cinematic experience that lingers.” For those seeking thrills and emotional depth, Deemak is a must-watch.

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